Population Health Digital Outreach Manager

Location Address: 9521 San Mateo NE Albuquerque, NM 87113-2237 Compensation Pay Range: Minimum Offer $77,563.20 Maximum Offer $118,393.60 Now Hiring: Population Health Digital Outreach Manager Summary: Build your Career. Make a Difference. Presbyterian is hiring a skilled Population Health Digital Outreach Manager to join our team.

Type of Opportunity: Full time Job Exempt: Yes Job is based: Reverend Hugh Cooper Administrative Center Work Shift: Weekday Schedule Monday-Friday (United States of America) Responsibilities: The Population Health Digital Outreach Manager is responsible for designing, executing, and optimizing digital engagement strategies to improve health outcomes and quality performance across Medicaid, Medicare, D-SNP, and Commercial populations. Working within an integrated delivery system, this role partners across the health plan, care management, quality, and provider operations to ensure outreach is coordinated, data-driven, and aligned with clinical workflows and value-based care goals. This position supports both current-state campaign execution and future-state capabilities, including population health use cases for future-state CRM implementation. Some key responsibilities include: Reports to: Director of Population Health Engagement Direct Reports: None Key Role Objectives Drive staffing efficiencies by transitioning appropriate outreach from manual phone calls to digital channels (SMS, email, portal, IVR) Increase member participation in clinical, preventive, and care management programs through targeted digital engagement Support scalable outreach models that reduce operational burden while maintaining or improving outcomes Key Responsibilities Ensure vendor-supported digital communications align with PHP strategy Own end-to-end population health digital outreach campaigns across SMS, email, IVR, and patient portal channels Partner with the Analytics Organization to translate targeting outputs into outreach execution Align outreach strategies with STARS, HEDIS, and state quality measures Coordinate with care management and provider teams to align outreach with clinical workflows Deploy campaigns across multiple tools while ensuring consistency and compliance Support implementation and operationalization of population health CRM capabilities Participate in requirements gathering, vendor evaluation, and user acceptance testing Monitor campaign performance and drive continuous improvement Ensure compliance with HIPAA, CMS, and communication regulations Qualifications: Bachelor’s degree or equivalent experience in healthcare, public health, or related field Experience in population health, healthcare operations, or digital engagement Hands-on experience executing outreach campaigns across digital platforms Knowledge of value-based care, STARS, HEDIS, and additional quality programs Strong collaboration and communication skills across multidisciplinary teams Preferred Qualifications Experience with CRM platforms (e.g., Salesforce Health Cloud) preferred but not required Experience supporting implementation of new engagement tools Familiarity with Epic, Genesys, Jiva, or similar EHR/Telephony/Care Management systems Experience with Tableau, Power BI, or similar tools Success Measures Reduction in reliance on phone-based outreach through increased digital adoption Increased enrollment and engagement in clinical and care management programs Improvement in STARS and HEDIS measures Care gap closure rates Member engagement metrics Contribution to value-based care outcomes All benefits-eligible Presbyterian employees receive a comprehensive benefits package that includes medical, dental, vision, short-term and long-term disability, group term life insurance and other optional voluntary benefits. Wellness Presbyterian's Employee Wellness rewards program is designed to provide you with engaging opportunities to enhance your health and activate your well-being. Earn gift cards and more by taking an active role in our personal well-being by participating in wellness activities like wellness challenges, webinar, preventive screening and more. Why work at Presbyterian? As an organization, we are committed to improving the health of our communities. From hosting growers' markets to partnering with local communities, Presbyterian is taking active steps to improve the health of New Mexicans. About Presbyterian Healthcare Services Presbyterian exists to improve the health of patients, members, and the communities we serve. We are locally owned, not-for-profit healthcare system of nine hospitals, a statewide health plan and a growing multi-specialty medical group. Founded in New Mexico in 1908, we are the state's largest private employer with nearly 14,000 employees - including more than 1600 providers and nearly 4,700 nurses. Our health plan serves more than 580,000 members statewide and offers Medicare Advantage, Medicaid (Centennial Care) and Commercial health plans. AA/EOE/VET/DISABLED. PHS is a drug-free and tobacco-free employer with smoke free campuses. We're Determined to Support New Mexico's Well-Being | Presbyterian Healthcare Services