Integrated Marketing Manager at The Guardian Life Insurance Company of America

Overview

The Integrated Marketing Manager supports Guardian’s Membership & Loyalty function within the Marketing organization. This role program‑manages complex, integrated marketing initiatives, partner activations, and digital retailing, that strengthen Guardian’s membership value proposition and contribute measurably to engagement and loyalty outcomes—aligned with Guardian’s purpose to inspire well‑being in mind, body, and wallet. Reporting to the Head of Membership & Loyalty, this individual works independently with broad direction and applies seasoned judgment to manage campaigns, partnerships, and communications from concept through execution, and maintain and optimize digital retailing of those partnerships on our platforms.

The role partners closely with business line marketers, functional marketing teams, and internal agency partners to activate campaigns across channels and deliver clear performance insights. This position acts as a hub and multiplier, ensuring initiatives are coordinated, on‑strategy, and delivered with high quality. Key Responsibilities Integrated Campaign Planning & Program Management: 40 % Independently program‑manage campaigns from initiation through delivery, ensuring alignment to defined objectives, audiences, timelines, and success metrics.

Architect and manage campaign journeys across content, channels, and touchpoints, applying best practices from loyalty, CRM, and cross‑industry engagement models. Lead Workfront‑based campaign planning, tracking milestones, dependencies, and approvals to ensure on‑time delivery. Own digital retailing / e-tailing of our partnerships, identifying best practices and working with the stakeholder communities above to apply those best practices in the spirit for continuous improvement for all Cross‑Functional Leadership & Workstream Coordination: 20% Serve as the primary day‑to‑day point of contact for cross‑functional marketing workstreams, internal agency partners, and select external partners, ensuring clarity, momentum, and accountability.

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• and resources to our colleagues. Explore our company

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• at www.guardianlife.com/careers/corporate/

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• apply to full-time eligible employees. Interns are not eligible for most Company

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• Equal Employment Opportunity Guardian is an equal opportunity employer.
• All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
• Accommodations Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
• Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship.
• If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other

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• and privileges of employment, please contact MyHR@glic.com .
• Please note: this resource is for accommodation requests only.
• For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.
• Visa Sponsorship Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B).
• In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.
• Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening.
• This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers ).
• At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process.
• All hiring decisions will be made by Guardian colleagues.
• Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process.
• If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com , making sure to provide your name and job requisition identification number.
• Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via MyHR@glic.com .
• Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here .
• Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.